Irish online advertising software company StitcherAds has been acquired in a $64 million (€55million) deal. The buyer is US adtech company Kargo, which is looking to exceed $100 million in revenues this year. The deal was first reported by the Wall Street Journal on Monday.
StitcherAds, which earlier this year announced plans to create 40 jobs, is a marketing platform that helps advertisers publish paid ads that drive sales via Facebook, Instagram, Pinterest and Snapchat, while also providing useful analytics. Its customers include Wayfair, Calvin Klein, and Bed Bath and Beyond.