CB Insights recently published a study on the most common reasons startups fail. They looked at the cause of death on 101 start-ups and, not surprisingly, "Market," "Cash" and "Team" were major factors. But what might surprise many is that all three of those factors out-ranked "competition" as a source of death. There is an adage that start-ups don’t get killed, they commit suicide. CB Insights' study lends some credence to that idea.